Do you ever feel frustrated by social media? You want to meet the people who need your help most, but with so many ways to connect it can get overwhelming. Sometimes it even feels like you’re talking to no one. Let’s put the social back in social media and use it for what’s it’s best for: meeting people + making connections.
Ever wonder how everyone else is making it work on social media? Then this is the post for you! I reached out to several of my fellow entrepreneurs and asked them all to answer this question:
What’s your favorite way to connect with clients on social media?
Whether you’re using social media to connect with new clients or keep up with existing clients, this post is packed with helpful tips. Learn how other successful entrepreneurs are using social media to make connections, build relationships, and grow their businesses. (Plus get tons of inspiration for your own marketing!)
“My favorite way to connect with clients on social media is through my Facebook group, The Launchers Lounge. It is by far the easiest way to communicate, connect, and check in with my clients and potential clients even after our time together has ended. Plus, I can learn more about them and their business to collaborate or cater future offers to.
As a matter of fact, if you do have a community online somewhere I would highly recommend to invite your clients to your community to keep the engagement and relationship growing over time.”
Caressa | Business Strategist at CaressaLenae
“I love sharing my client’s (and biz buddies) websites and posts on social media. It’s a great way to connect with new people and promote their content to your following. Plus it gives them and myself a nice warm, fuzzy feeling. Who doesn’t love to see their blog post shared?”
Shaylee Smith | Web Designer + Developer at Shaylee Smith
“My business model isn’t actually that I work one on one with clients – I sell online courses, but that being said, it is still important to build a relationship with “clients” or potential students. I do this within Facebook groups and Twitter by providing helpful content and tips to potential students. I share my own posts and answer questions that I feel that I can answer effectively to build trust- it’s important that someone who may purchase from you knows that you can help their individual problems and provide help in a way they understand. Naturally, when you are helpful, people begin to take notice and seek YOU out rather than you seeking them out.”
Hayli De Jong |Owner at haylidejong.com
“I love connecting with people on Twitter. It’s not as popular as Facebook–especially the way it was a year or two ago–but it doesn’t have the “gatekeeper” feel that Facebook does. I don’t have to find and like your page or hope you respond to my friend request, I just tweet at you, share your work, or like and retweet your content. I get on your radar without a lot of hassle.
I’m inconsistent about them, but I do love joining Twitter chats about various online business topics. Recently I just hopped into One Woman Shop’s chat about being location independent/digital nomads. Liking and retweeting everyone else’s stuff (and seeing yours get the same treatment) feels good, and it’s a lot of fun. We all need some community as online entrepreneurs, and you can get a bit of that from being part of the Twitter community.”
Mallie Rydzik | Business coach and consultant to creative entrepreneurs at Mallie Rydzik
“Twitter has always been my favorite place to meet people online. It’s so easy to strike up a friendly conversation or offer advice there! Instagram has slowly been growing on me lately, too. People get more personal on Instagram than they do elsewhere online, so it’s a great place to interact and really get to know people. Those personal connections often turn into clients or referrals! No matter which platform you like best, it’s important to be genuine with people. Don’t make it all about sales—it’s about making friends as much as anything else!”
Ashley Brooks | Content Strategist at Brooks Editorial
“My favorite way to connect with clients on social media is Facebook — if it weren’t for that, I’d probably spend much less time on it. In groups or via my personal newsfeed, can see what people are struggling with and point to resources of my own or elsewhere to help them, or offer my services when relevant. Whatever happens, you get to help others and build trust and good will!”
Natalia Real | Digital Strategy for World-Changers at Website Superhero
How do you like to connect with clients on social media?
What’s your favorite way to build client relationships using social media? Share your best tips in the comments!